Electronic Wedding Invitation – New Release Of 1.0 Carrier Wave

Concentric Spheres, Inc., of North Kingstown, RI, today announced the release of the 1.0 version of Carrier Wave, its software for message campaigns and relationship management. Users of Carrier Wave are able to create and send to their clients, customers, and constituents rich electronic messages that allow the recipients to respond through in-message surveys. Carrier Wave tracks the delivery of and response to messages, to help users build up good profiles of their contacts and refine the messages they send in the future.

Carrier Wave can be used by anyone who can operate word processing software. Its target market is small- to medium-sized companies and enterprises that want to do better relationship management without spending huge sums on software or disrupting their existing work practices. Tammy Kohl, company CEO, said, "It's been very hard for organizations that were used to face-to-face interactions to move to the Internet, without 'eyes' to see and 'ears' to hear what their customers' needs are. Carrier Wave gives them a way of asking their customers what's important to them, and then acting on what they learn. It's very, very exciting to send out a message and then watch as recipients reply using the message survey."

CSI refined Carrier Wave with the assistance of a series of early customers who provided usability feedback. This has helped strengthen and simplify the product, according to Kohl. "Instead of just going with our ideas or guesses about what users would want to do, we asked some. Then we designed the product so every step is easy to understand, and it's hard to make mistakes you can't recover from," she explained.

Carrier Wave is available as a pay-per-use service, with users logging in to the CSI servers over the Internet. The system provides creation of reusable message components, formatting, delivery, tracking of responses, and list management for the cost of about a nickel per message sent. For users sending more than 10,000 messages per month, purchasing the fully-installed version of Carrier Wave becomes an attractive option.

Active customers include university alumni and development offices, charities, art galleries, publishers, religious bodies, government agencies, and marketing firms. Early customers have used Carrier Wave to organize alumni events for 6,800 people, get responses to proposed policy changes, deliver coverage of news events, announce and sell new products-and even send out wedding invitations. "As soon as people start using Carrier Wave," Kohl said, "they start coming up with uses for it that we hadn't even thought of."

CSI is a Rhode Island software company, owned by Kohl, which opened its doors in April, 2002. Kohl attributes the rapid development of Carrier Wave, the company's first product, to the professionalism of her team. "We adhere to the best practices of rapid software development," she said. "This keeps the product sturdy and reliable, but still lets us respond quickly to good user ideas for new features."

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Annie Walker is a successful author and regular contributor to http://www.wedding-invitations-n-online.com. Find all types of wedding invitations such as printable, unique, discount, winter, theme, traditional plus more.